Tesco

Scope of cooperation.

• Creating two types of branded magazines, available offline and online: from creative ideas to content production to print production
• Manufacturing of POS products and displays
• Performing distribution tasks in 3 countries
• Tap2C application: we create a transition between the offline and online world with the extra content available through the application
• Interviews and collaborations with influencers
• Social media: competitions, posts, promotions, and the support of product launch campaigns
• Increasing brand awareness and communicating corporate values to target groups
• Content production, writing articles that meet SEO requirements
• Creating video TV commercials

Goals achieved.

Tesco Magazine and Tesco Baby Magazine have been selling with success for years. We have built both an online and offline community of people who do not only go shopping at Tesco today but are also attached to the brand that has become an integral part of their everyday lives. They are keen consumers of additional content and are indirectly involved in shaping the franchise.